Advertising involves promoting products, services or ideas to a targeted audience through various media platforms to drive consumer action. When promoting Amway products, services or the business opportunity, ABOs must adhere strictly to the Amway Rules of Conduct (RoC), Digital Communications Standards (DCS) and Quality Assurance Standards (QAS). These rules and guidelines are established to uphold the essential standards of behaviour to support and preserve the benefits of the Amway Sales & Marketing Plan ensuring fair and consistent practices for all ABOs.
ABOs are not allowed to use paid advertising, including boosted posts, sponsored content, display ads or search engine ads as stated in the DCS – Advertising and Promotion section. This includes any ads labelled “Sponsored” or “Ad” on search engines, apps and social media platforms (Facebook, Instagram, X, Threads, TikTok,
XHS/Rednote, etc).
Do not create an advertising campaign on Google Ads by purchasing keywords
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Defined as a platform or service that allows individuals and businesses to post small, targeted ads, typically categorised by product or service type. These ads are usually short, text-based and placed in dedicated sections of newspapers, magazines, websites or online marketplaces. Examples include Facebook Marketplace, Carousell, Shopee, Lazada, auction sites, ‘coupon & deal’ sites, online garage sales, buy/sell groups, fundraising sites, and trade or direct selling sites.
Do not engage in paid or non-paid advertising on classified advertising services and/or selling sites.
ABOs are not allowed to engage or authorise non-ABOs (key influencers, customers, third-party resellers, etc.) to sell or merchandise Amway products and services on their behalf, including the use of any misleading tactics to increase sales or the popularity of their digital properties, as specified in the DCS - Selling/Commerce (Unauthorised Selling) Section.
Printed media encompasses all forms of advertising disseminated through paper-based formats, such as newspapers, magazines, brochures, flyers, catalogues and posters.
Outdoor advertisement pertains to promotional content displayed in public spaces, typically encountered during transit or daily outdoor activities such as billboards, banners, transit advertising and digital signage.
Do not create or utilise printed media, outdoor advertising, or any broadcast communication methods, including mass mailings, national/international advertising, radio, television, or any other means that lack direct personal contact with a prospect, as outlined in RoC Section 4.25 - Advertising.